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ACHIEVEMENTS

CASE STUDIES

Transforming Artisans into Entrepreneurs

Haryana

Initiative:
Supporting Marketing interventions at Surajkund International Crafts Mela, Haryana
 
Beneficiaries:
Rural artisans from India
 
The Challenge:
For artisans, marketing their products is the real problem. A vicious cycle is usually in play. Low demand leads to low output which in turn leads to poor quality which finally results in low incomes. Mostly people from the local area buy these products How to increase their market & how to improve their quality?

The Solution:
Providing direct marketing opportunities to rural artisans to help them sell their products to elite customers of towns and cities. Further, the valuable feedback from these customers improves their skills & confidence. NABARD exposes about 200 artisans every year at Surajkund Mela
 
The Impact:
Through this and various other such initiatives, artisans get exposure to marketing skills and direct feedback to improve their product design which enhances their business The sales turnover of the participating artisans in Surajkund Mela has been in the range of Rs. 25 lakh – Rs. 60 lakh for the last 5 years!