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Secretary's Department - Public Relations Division

 
Objective :
 
The Division is responsible for all publicity and public relations assignments of NABARD. And covers practically every aspect of Public Relations and publicity.
 
Function :
 
  1. Media Relations
   
 
The core business of PR Division is to liaise on regular basis with print and electronic media, interact with the media persons and seek maximum positive exposure for the Bank. This involves –
 

 

i. Receiving and briefing media visitors for news and features support
   
ii. Organising media conferences
   
iii. Organising interviews and briefings by Chairman, MD and senior executives with media
   
iv. Issue Press releases and related follow up.
 
  2. Print Jobs
     
   

A. Bringing out in-house publications-

NABARD Parivar – Bank’s bilingual quarterly house journal giving news of various activities undertaken all over the country and features by the staff members.

NABARD Newsletter – a monthly publication in English and Hindi which provides a gist of internal corporate news, operational and administrative circulars issued during the preceding month.

Booklets and Brochures in English and Hindi

The division produces relevant PR material in the form of booklets and brochures for various departments.

Adhoc publications

Printing of reports of Committees the Bank is related with.

     
  3.

Advertising

     
    The division handles advertisements on behalf of all the departments which includes corporate campaign, resource mobilization, various schemes, like Cofinancing, RIF etc. tender notices., financial results. This is done in coordination with the concerned department.
     
  4. Production of films
     
    Division is involved in production of films and video programmes of the Bank. The jobs are assigned to the division by different departments and training establishments.
     
  5. Exhibitions
     
    The division handles participation in exhibitions organized by various authorities and establishments. Division gives all support services required by the departments in organising their exhibition.
     
  6. Event Management
     
    Practically all the events like major seminars, meets, exhibitions, functions held at HO are managed by this division.
     
  7. Information Desk
     
    The division regularly attends to the visitors, including management, commerce and mass media students coming for information about Bank, members of general public seeking info on agri loans, model projects etc.
     
  8. Website
     
   

NABARD Corporate website is managed by the Division.

     
   
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