Most of the time, the producers in the unorganised sector are not able to realise the
optimum prices due to lack of negotiation power, small production which many times is
not as per the market requirements, and inability to display the products at appropriate
location in the showroom etc. In this direction NABARD has launched a pilot scheme for
setting up of Marketing Outlets -"Rural Marts"- at district level and sub district level. The
scheme was introduced with effect from 19 September 2005 on pilot basis in 9 states and
extended to all the states during 2006-07. The main objectives are to facilitate marketing
linkages for the artisan, handicraft and agro based products through setting up of a retail
outlet and cover the risk involved in the initial stages of setting up the rural retail outlet.
Federations of or Activity Groups, Producer Groups/Associations, Farmers Club and
Matured SHG are eligible for assistance.
Grant assistance of Rs.1.45 lakh for district level and Rs.0.90 lakh for block level is the
maximum limit for this purpose . Facilitating NGO is eligible for lump-sum grant of
Rs.15,000/ for district level & Rs.10,000/ for block level Mart.
As on 30 September 2011, NABARD has supported 501 Marts with grant assistance of
Rs.525.07 lakh.
Federations of or Activity Groups, Producer Groups/Associations, Farmers Club and
Matured SHGs are eligible for assistance.
