Skill Upgradation & Design Development for Handloom Weavers (SUDHA)
Objective
To assist weaver members of Primary Weavers Co-operative Societies (PWCS) or VAs/ NGOs and other promotional agencies involved in the development of handloom weavers through skill upgradation, design development/ product mix, quality improvement, marketing etc.
Target Group
Handloom weavers, who have been practising the age-old techniques of weaving, continuing with same old patterns, colour combinations and designs not having much market demand in the upcountry market.
Implementing Agencies
Apex Handloom Coop. Marketing Federations
Apex/Regional Weavers Coop Societies,
Registered Coop Societies, VAs/NGOs working in the field of development of Handloom Sector.
Eligible Purposes
Market Survey( by concerned agencies)
Design development to improve the marketability of handloom, both in domestic and international markets.
Skill upgradation /improvement for adoption of improved looms, usage of standard inputs, better dyeing and printing, processing and weaving practices etc.
Hiring of consultants or appointment of experts for a shorter period.
Quality control
Special marketing efforts like preparation of brochures, pamphlets, branding and other marketing oriented measures,
Exposure visits
Orientation/ Sensitisation Workshops.
Financial Support
Maximum of Rs.5.00 lakh per project depending upon the nature of activities involved /planned.
