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Non Farm Sector Schemes

   
   
 

Promotional Programmes

 

Assistance for Marketing of Non-Farm Products of Rural Women (MAHIMA)

 

Objectives

Promotion of marketing of products produced by women entrepreneurs

Eligible Agencies

NGOs,Women Development Corporations,
KVIC/KVIB, Cooperative Societies, Trusts etc.

Eligible Activities

  • Market survey
  • Capacity building including training and awareness programmes on marketing
  • Quality control
  • Technology upgradation
  • Design development and packaging design
  • Branding ,labeling, preparation of catalogues
  • Publicity including data building and documentation
  • Organising women and common marketing facilities
  • Setting up of showrooms, sales outlets, mobile vans
  • Organisation /participation in exhibition and melas etc.

Type of Assistance
NABARD provides 100% refinance to banks on the credit component. The quantum of promotional assistance to development agencies, is to the tune of 25% of the project outlay of Rs.10 lakh or 25% minimum sales turnover,whichever is lower.The ratio of grant to refinance is 1:3.

Agency's stake in the project
15-25% of the project outlay 

 
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National Bank for Agriculture and Rural Development
 
 
   
   
  National Institute of Small Industry Extension Training  
  National Institute of Rural Development
  Ministry of Rural Development
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