NABARD, as an apex development financial institution, has an active engagement in a host of areas in the rural ecosystem. Diverse scope of work of significant magnitude along with a large partnership base requires efficient communication processes. Corporate Communications Department (CCD) was set up in 2011 to evolve a strategy to address the requirement of efficient dissemination of information about NABARD’s initiatives and furtherance of its agenda of rural development.
2. Core Functions of the Department
- Devising internal and external communication strategies
- Brand building initiatives
- Engagement with media
- Documentation and filming
- Managing NABARD’s online presence
- Publication of magazine, brochures, coffee table books, etc.
3. Broad Achievements of the Department
Development films: The department documents successful credit and non-credit interventions of NABARD in an array of subjects related to agriculture and rural development. The development films are disseminated through the popular video sharing platform, YouTube. About 300 films that are available on NABARD’s official YouTube channel - NABARD Online - prove to be a great source of information and inspiration for farmers, banks, NGOs, researchers and students and anyonewho is passionate about rural India.
Flagship publications: The department brings out a range of content-rich publications to facilitate internal as well as external communication. NABARD Parivar, an in-house journal is published biannually bi. The department also publishes a corporate brochure, Beyond Numbers, annually that highlights NABARD’s achievements in a year. In addition, thematic publications such as coffee table books, booklets, posters, etc. are also published throughout the year.
NABARD’s online presence: The department manages NABARD’s corporate website, which is a one-stop platform for information on its programmes and activities. NABARD has also been active through social media platforms such as Facebook, YouTube, and Twitter. The organisation highlights important developments through these platforms.
Award and recognition: NABARD’s efforts in promoting development communication have brought many laurels to the institution. Its work across different mediums i.e. print, visual, online, have been winning national and international awards year after year. It has received industry recognition and appreciation from Association of Business Communicators of India (ABCI), Public Relations Society of India (PRSI) and US-based League of American Communications Professionals (LACP) and Chief Marketing Officer (CMO) Asia.
Shri Pradeep Mehrotra
Chief General Manager
NABARD, Head Office Mumbai
2nd Floor, 'A' Wing
C-24, 'G' Block
Bandra-Kurla Complex, Bandra (East)
Mumbai 400 051
Tel: (91) 022-26530022
E-mail Address: firstname.lastname@example.org
Information under RTI – Section 4(1)(b)