NABARD, as an apex development financial institution, has an active engagement in a host of areas in the rural ecosystem. Diverse scope of work of significant magnitude along with a large partnership base requires efficient communication processes. Corporate Communications Department (CCD) was set up in 2011 to evolve a strategy to address the requirement of efficient dissemination of information about NABARD’s initiatives and furtherance of its agenda of rural development.
2. Core Functions of the Department
- Devising internal and external communication strategies
- Brand building initiatives
- Engagement with media
- Documentation and filming
- Managing NABARD’s online presence
- Publication of magazine, brochures, coffee table books, etc.
3. Broad Achievements of the Department
Development films: The department documents successful credit and non-credit interventions of NABARD in an array of fields related to agriculture and rural development. The development films are disseminated through the popular video sharing platform of YouTube. Some 200 films available on NABARD’s official YouTube channel NABARD Online prove to be a great source of information and inspiration for farmers, banks, NGOs and researchers, students and people at large who are passionate about rural India.
Flagship publications: The department brings out a range of content-rich publications to facilitate internal as well as external communication. NABARD Parivar is our in-house journal published half-yearly. The department also publishes corporate brochure Beyond Numbers annually highlighting the achievements of NABARD in a year. In addition, thematic publications in the form of coffee table books, booklets, posters, etc. are also brought out.
NABARD’s online presence: The department manages NABARD’s corporate website, which is a one-stop platform for information on its programmes and activities. NABARD has been also active through social media such as Facebook, YouTube, Twitter, etc. Important developments are highlighted through these media.
Award and recognition: NABARD’s efforts in promoting development communication have brought many laurels to the institution. Its work in different categories, viz. print, visual, online, have been winning national and international awards year after year. To name a few, it received industry recognition and appreciation from Association of Business Communicators of India (ABCI), Public Relations Society of India (PRSI) and US-based League of American Communications Professionals (LACP) and Chief Marketing Officer (CMO) Asia.