88
S
tate
of
I
ndia
’
s
L
ivelihoods
R
eport
2015
farmers are price-sensitive. The company
found that poorer farmers are more reliable,
loyal to the company and keen to invest
more in their capacity development.
Educating farmers to change age-old
rearing practices are resulting in improved
yield and fat content. Farmers are now
understanding that clean milk production
is beneficial to everyone in the value chain.
Earlier, farmers had to be educated to avoid
adulteration and produce clean milk.
Farmers have mentioned that with
transparent systems, they are now able
to understand the pricing aspects. With
holistic services, some farmers are able to
earn a profit margin of 30 per cent in dairy.
However, this does not include deprecia-
tion for the value of the animal and other
investments. Some farmers mention that
with an increase in rates of fodder, oil
cakes and labour, they find profit margins
decreasing. Farmers would like the margin
to be higher at 40 per cent.
Now, farmers are keen to invest more in
animals since assuredmilk marketing facili-
ties are available.
SCMPL is unique since being a private
company, it is investing in the capacity of
farmers to manage their cattle better and
also to improve their incomes. At the same
time, it is also ensuring clean milk to con-
sumers (Annexure 4.1).
ANNEXURE 4.1
Milk cooperatives (2013–14): Some numbers
State
No. of milk cooperatives
Milk procurement (000 litres per day)
Haryana
7,216
400
Himachal Pradesh
813
61
Punjab
7,385
1,154
Rajasthan
16,953
2,245
Uttar Pradesh
23,378
371
Assam
249
23
Bihar
16,675
1,484
Jharkhand
58
9
Nagaland
48
2
Odisha
5,155
390
Sikkim
357
15
Tripura
99
4
West Bengal
3,284
161
Andhra Pradesh
5,332
1,729
Karnataka
13,772
5,161
Kerala
3,789
963
Tamil Nadu
11,066
2,378
Puducherry
102
36
Chhattisgarh
998
43
Goa
180
63
Gujarat
17,025
13,738
Madhya Pradesh
7,376
825
Maharashtra
21,481
3,085
India
1,62,791
34,340
Source:
Department of Animal Husbandry, Dairying & Fisheries, Ministry of Agriculture, GoI.
