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3.4 Unlocking Entrepreneurship Potential Through Skills

India’s vast labour force and youthful population present a significant opportunity for economic development. Skill development and entrepreneurship initiatives are essential for leveraging its demographic advantage. In rural India, where employment opportunities are limited, empowering rural youth and women with entrepreneurial skills boosts self-reliance, creates local enterprises, generates income, stimulates local economies, and reduces the dependency on urban migration for livelihoods. This, in turn, contributes to national economic growth.

The LEDP (Livelihood and Enterprise Development Programmes) and MEDP (Micro- Enterprise Development Programmes) initiatives of NABARD focus on empowering rural communities, particularly women and marginalised groups, through skill development, entrepreneurship and linking participants with sustainable livelihood opportunities. LEDP provides not only skills but also backward and forward linkages, such as access to raw materials, financial credit, and market linkages. This ensures that participants can successfully transition from learning to earning, with continuous support. On the other hand, MEDP provides short-term, focused training programmes tailored to specific skills required in local contexts, like food processing, tailoring, and crafts. This approach allows quick results, enabling participants to immediately apply their skills and start small-scale businesses. The adaptability to local needs makes MEDP highly effective.

Both programmes exhibit a notable strength in their commitment to empowering women and supporting community-based learning initiatives. This focus on peer learning and collaborative development is critical for the upliftment of communities and the achievement of sustainable rural development.

Progress under LEDP:

Grant support sanctioned (₹ million)

223

FY 2023-24

1,284

Cumulative

No. of programmes sanctioned

300

FY 2023-24

2,449

Cumulative

No. of programmes completed

678

FY 2023-24

Number of members trained

33,965

FY 2023-24

0.3 million

Cumulative

Progress under LEDP and MEDP:

Number of members credit linked under LEDP

11,335

FY 2023-24

Number of members credit linked under MEDP

1,417

FY 2023-24

The progress under MEDP:

Onboarding onto E-Commerce platforms / ONDC / social media platform

  • During FY 2023-24, 1,435 SHGs/JLGs/POs were trained under 78 training programmes, while 387 of these groups were successfully integrated with e-commerce platforms.
  • Onboarding support for a period of 6 months was provided for marketing of products on online/digital marketplaces, viz., e-commerce, social media platforms such as Instagram, Facebook, WhatsApp, etc., and ONDC under the newly launched scheme of ‘Scheme for Grant Support to SHGs/JLGs/producer organisations (POs)/microentrepreneurs for training, onboarding and marketing of products on online/digital marketplaces e-commerce, social media platforms and ONDC’.
  • 689 products are available on NABARD’s Mystore page for the online sale of products of rural collectives and micorentrepreneurs that has been live since 22 November 2023.