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create joint loan products to tap the trust that had been generated through the SHG
movement.
Most large financial institutions provide financial products for the rich. We feel that the
needs of these SHG members are best understood by SHGs/MFIs. The need today is to
make customized financial products by understanding lifestyle needs of the members.
Products need to be flexible as most of these members have no idea when a crisis would
befall and the basis of microfinance is trust not collateral.
