9
Summary No-04
Profile of the Student:
Name: Ajay Vir Rathee
Degree Programme: PGDM
University/ Institute: Global Business Operations, Sri Ram College of Commerce, Delhi
Profile of the Mentor:
Name: Rajiv Siwach
Designation: DGM
Department: Chairman Secretariat
Name of Regional Office: New Delhi
Objectives of the Study:
i. To make a diagnostic study of selected handloom units in Panipat.
ii. To study the functioning of handloom co-operative societies.
iii. To study credit support and marketing for handloom and impact of government schemes.
Research Methodology:
The present study is based primarily on primary data. Besides this secondary data is also used wherever
necessary. To secure the some guidelines, directions and suggestions for developing questionnaire, a pilot
survey was undertaken in the study area. The direct interview method with a structured questionnaire
helped in variety of ways. A sample of 60 individuals (15 units of each type) i.e. weavers, wage workers,
master weavers and co-operative Societies have been selected through random sampling method.
Major Observations / Findings:
The literacy levels of the weavers are inadequate. This also shows that younger generation is reluctant
to adopt weaving as their profession. A number of weavers are trying to change their profession because
of tough working conditions, lower wages, lower income, irregular supply of raw material, low margin
on the products, complex procedures to access institutional credit support and marketing. The weavers
find it difficult to get loans from banks. They are dependent on private agencies like money-lenders and
master weavers. Marketing of handloom cloth is one of the important problems that call for the drawing
up of a suitable strategy. Very low percentage of weavers would attend the fairs and exhibitions to show
their products and mainly follow traditional ways of marketing. Major hurdles faced in marketing of
products are price fluctuation, transportation, language barriers, low selling price and insufficient
selling platforms. The weavers face the problem of competition from mill and power-loom products on
one side and lack of promotional techniques on the other.Currently, powerlooms are in majority because
of higher productivity and earning better livelihood. Weavers working under co-operative societies are
doing better than independent weavers and working for master weavers. Working condition of the
handloom weavers are not favourable.
Major Recommendations:
There is a need for scaling up the handloom sector, providing them better and easily available credit
facilities, regular supply of raw material, modern techniques of marketing i.e. advertising, packaging,
