Initiative:

Support for marketing of SHG products

Beneficiaries:

Villagers and SHG members of Kullu, Lahaul and Spiti Valley, Himachal Pradesh

The Challenge:

• Inability of SHGs to market their products
• Women exploited by middlemen and received less returns for their products

The Solution:

• NABARD sanctioned assistance to Jagiriti SHG for setting up a rural mart
• Capacity building programme on women empowerment organised in collaboration with KVIB and HP Mahila Kalyan Mandal

The Impact:

• Creation of livelihood options for SHG members
• Best practices to be replicated in other tourist areas