THE INITIATIVE

• Support for marketing of SHG products

THE BENEFICIARIES

• Villagers and SHG members of Kullu, Lahaul and Spiti Valley, Himachal Pradesh

THE CHALLENGE

• Inability of SHGs to market their products
• Women exploited by middlemen and received less returns for their products

THE SOLUTION

• NABARD sanctioned assistance to Jagiriti SHG for setting up a rural mart
• Capacity building programme on women empowerment organised in collaboration with KVIB and HP Mahila Kalyan Mandal

THE IMPACT

• PCreation of livelihood options for SHG members
• Best practices to be replicated in other tourist areas