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Case Studies

sectors > Allied Agriculture
Starting Another White Revolution


Sustainable and integrated dairy development


Farmers of 159 villages in Hoshangabad district, Madhya Pradesh

The Challenge:

  • Low-yield nondescript milch cows
  • Farmers ignorant about new and improved dairy practices
  • Inadequate marketing infrastructure

The Solution:

  • Breed improvement was achieved through artificial insemination
  • Farmers educated in modern dairy practices
  • Formation of an Farmer Producer Organization (FPO) to address input- and output-related issues
  • NABARD extended assistance for sustainable and integrated dairy development

The Impact:

  • Increase in milk production by 9,000-10,000 metric tonnes per annum
  • Increase in the availability of quality milch animals
  • Establishment of forward and backward market linkages
  • Formation of new Farmers Clubs
  • Existing Farmers Clubs evolved into an FPO
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