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Case Studies

sectors > Cooperatives
Beyond Business


More power to PACS


2,400 farmers of Kuleilo PACS, Cuttack district, Odisha

The Challenge:

  • Farmers unable to realise optimal value from their land due to traditional methods of cultivation, low level of mechanisation and rising labour cost
  • Minimal resources with farmers and PACS

The Solution:

  • NABARD extended assistance to Kuleilo PACS for setting up an Agro Service Centre (ASC)
  • Kuleilo PACS turned into a one-stop shop for agricultural services
  • The service centre provided agricultural products and other farm mechanisation implements on hire basis

The Impact:

  • Green Mythri with an average daily turnover of about Rs 2 lakh serves nearly 750 customers; also offers online and SMS-based shopping options
  • Agricultural services, including hiring of farm machinery, brought to the doorsteps of farmers at a low cost
  • Visible improvement in agricultural productivity
  • Increase in business of Kuleilo PACS and income of its farmer members
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