NABARD - Student Internship Scheme 2016-2017 - page 50

THEME-3: Financial Inclusion-Issues & Constraints
Summary No-20
Profile of the Student:
Name: T. Manasa
Degree Programme: MBA (Finance)
University/ Institute: Andhra Mahila Sabha School of Informatics, Osmania University,
Profile of the Mentor:
Name: Ashok Kumar Mishra
Designation: DGM
Department: CPD / MCID / OFDD
Name of Regional Office: Andhra Pradesh (Hyderabad)
Objectives of the study:
i. To identify the approaches adopted by different banks
ii. To know about the customer response towards the banking approaches under financial inclusion.
iii. To Study the government initiatives, policy issues , operational mechanism and challenges with
regard to PMJDY scheme & role of various institutions to promote financial inclusion in these areas.
Sample State/ Distt/ Blocks/ Villages:
Andhra Pradesh/ Guntur District – Bodampadu, Gudavalli
& Kornepadu Villages, Kurnool District – Mothkuru & Thadakanapalli Villages
Sample size:
80 Households
Research Methodology: Conducting survey with residents through personal interaction. Convenience
sampling technique was adopted.
Major Findings:
The sample included 57% male and 43% female respondents, with an average household size of 3 to 4
members. On an average every household had one earning member, with an aggregate monthly income
of Rs. 5000 to 10,000 per household.
58% of the respondents save regularly with an average savings of Rs. 100 to 300 per month. While all the
respondents are aware of PMJDY, only 10% had clear knowledge of the benefits of the scheme. 70% of
the respondents have their A/Cs opened more than 1 year back and 55% of the respondents have already
availed loans from their banks.
Major reason for the household to open the A/c was to receive the payment under DBT and other
government schemes. 72% of the respondents operate their A/Cs frequently i.e., more than once a
month; whereas the others felt they don’t have enough money to save and did not feel the need to
operate the A/c.
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