India is a veritable sensory extravaganza of hues, views, and emotions. Every
state, moulded by its own history, has features that lend a distinctive
character and set it apart.
A geographical indication (GI) tag not only validates these products but also
elevates them to the crowning glory of the region. Reviving rare art forms and
returning them to their former glory is another proven advantage of this
recognition. The enhancement of market value leads to the elevation of artists
or producers. It puts them in a better position and increases their negotiating
power with merchants.
NABARD recognises that GI tags are much more than awarding an identification to
natively grown, developed, or nurtured products. It allows each area to maintain
its magnificent tradition while having something of its own.