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Digitalizing Cooperatives

Invaluable Treasures of Incredible India

India is a veritable sensory extravaganza of hues, views, and emotions. Every state, moulded by its own history, has features that lend a distinctive character and set it apart.

A geographical indication (GI) tag not only validates these products but also elevates them to the crowning glory of the region. Reviving rare art forms and returning them to their former glory is another proven advantage of this recognition. The enhancement of market value leads to the elevation of artists or producers. It puts them in a better position and increases their negotiating power with merchants.

NABARD recognises that GI tags are much more than awarding an identification to natively grown, developed, or nurtured products. It allows each area to maintain its magnificent tradition while having something of its own.

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